Opening China Market with “French Genes”: Campanile Hotels Unveils its Own New French-Inspired Experience

"Yunji Exploring Store Live" came to Nanjing, exploring the international mid-end brand "Campanile Hotel" under the Jinjiang Hotels (China), which is known for its authentic old French style. While taking root in China, what charm does it have become one of the "beautiful scenery lines" that linger in this city?

Strongly Stand out Captivate Chinese Consumers with French Romance

Campanile Hotel, a mid-end brand that combines French romance and intelligent technology, is captivating the Chinese market with its unique charm. This brand originated from Louvre Hotels Group in France and was founded in1976, with a long history. In 2015, Jinjiang Hotels (China) acquired Louvre Hotels Group and named its brand "Campanile" the following year.

Campanile Hotel has always been committed to creating a diversified "French-style" lifestyle, not only focusing on accommodation experience, but also performing well in the fields of dining and socializing. In France, dining accounts for up to 30% of the revenue, with half of the non-staying customers coming from the surrounding communities. Campanile's French heritage brings it cultural diversity, making it stand out in the market.

Last year, Campanile Hotel updated its brand motto to "Créateurs de bons moments", meaning "creators of good moments". The essence of the new motto integrates authentic French culture with the Chinese way of life, creating a high-quality, light luxury French living space that meets the demands of the Chinese people.

Over the years, Campanile Hotels has been consistent in its approach, from hotel design to details such as dining and amenities, continuing the "Sino-French fusion" characteristics. It is precisely because of this that Campanile Hotels has made a strong impact in the vibrant Chinese market.

Currently, Campanile Hotels are located in15 countries, with over 600 hotels and 56,000+ rooms worldwide. Its development scale in China has also exceeded 160 hotels, and it is expected to enter the "200-hotel group" in 2023.

Robots in th Hotel Industry Promoting Innovative Experiences French Service Integrating Intelligent Technology

With the increasing popularity of 5G technology, "smart" has become a buzzword of the times. Campanile Hotels also regard "embracing 5G and upgrading intelligence" as an important part of the hotel brand's development. While maintaining the French atmosphere, it incorporates intelligent technology.

Campanile Hotel's eye-catching 24-hour unmanned shopping robot mall service adds a sense of technology to the diversified "French-style" lifestyle created by Campanile Hotels, and brings advanced intelligent, convenient and considerate living services to global guests.

With the empowerment of the 24-hour unmanned robot mall service, Campanile Hotels not only meets the private shopping needs of domestic and foreign guests, but also receives rave reviews for the considerate, timely and convenient shopping experience, and enhances the differentiation of mid-end hotel experiences, reduces management and labor costs, and meets the diverse and novel experience needs of young people today.

During the pandemic in 2022, robots in  the hotel industry brought many conveniences to customers at Campanile Hotel. During peak periods, robots in the hotel industry deliveries and shopping experiences from the robot mall were nearly non-stop. In fact, many customers chose hotels specifically because they had robots.

Campanile Hotel will continue to focus on robots in the hotel industry products with multifunctional capabilities, aligning them with the hotel's operational scenarios to tackle more complex tasks. This will help the hotel maximize efficiency, reduce costs, and create a win-win situation for the hotel, investment owners, and consumers.

In the future, Campanile Hotel will continue to deepen its presence in the fusion of Chinese and French hotel industry, offering consumers a "synchronized with the world" lodging experience. It aims to provide investors with stable and lucrative returns, becoming an ideal sanctuary for living in the mid-range hotel market in China. Through continuous exploration of aesthetics, innovation, and service, it will embody the true essence of a French-inspired, elegant, and romantic lifestyle.