Wassim Hotel: Deconstructing New Inventory with Smart Service Innovation

In 2012, Shanghai Lilian Hotel Management Co., Ltd. was formally established. The following year, the "Wassim Hotel" brand was established and positioned itself in the mid-to-high-end business market.

Since then, the Wassim Hotel brand has shifted its focus to providing high-end full-service hotels. Through continuous improvement and refinement in product, culture, team and operations, the brand has been recognized by many international high-star hotel brands. With mature experience and effective management skills, the brand is now operating many full-service international high-star hotels.

Empowering assets to achieve win-win outcomes

In the post-epidemic era, individual hotels that operate alone find it increasingly difficult to gain customers' trust and maintain their business operations. By joining Wanxin Zhige Hotel, the hotel can leverage the First Travel Inn hotel's nationwide membership system to empower its customer base.

In addition to regular member supplies, First Travel Inn has developed "Business Treasure" and other systems that focus on the owners at the core of its operations and establish private flow pools on the system side to improve store continuing repurchase.

Under the marketing management of hotels, the Wanxin Zhige Hotel brand uses popular online platforms such as Douyin and Xiaohongshu to attract customers by creating differentiated and unique products, increasing customer repurchase rates and retaining customers to the hotel's private domain.

Digital scenes land, smart service robots look to the future of hotels

"Business Treasure" is the foundation of First Travel Inn's development efforts and an essential component of Wanxin Zhige Hotel's digital layout application, creating value for the brand, owners, and customers.

Implementing digital systems and tools in existing hotels is challenging. In some hotels that were established earlier, the initial design did not consider the rapid digitalization trend, requiring significant investment of cost and effort to introduce and match systems and terminals.

For newly built hotels, intelligence will become embedded in the hotel's genes, and all functions will be pre-embedded in its initial design. Some new hotels have incorporated a lot of intelligent applications during its preparation, such as intelligent lighting, intelligent appliances, and smart service robots, but each system operates independently without integration, which increases management costs.

Yunji Technology's Hotel Robot Service at Wassim Hotel

The most important aspect of smart service robots in hotel digitalization is to create value for investors by providing customers with better perception and reducing labor costs. The money saved can be invested in creating a more comfortable stay experience for customers, freeing up labor that would otherwise focus on repetitive work to contribute value in higher-level, service-oriented scenarios.

In the face of future development, while expanding its scale, Wanxin Zhige Hotel will focus on operating intelligent hotels that meet star standards, including legacy markets, and implement digital scenarios in all its hotels, creating more value for owners and consumers and achieving stable operations and comprehensive revenue growth.